What we left out of Dressed (on purpose)
A short list of nos, and the one yes underneath them.
The first version of Dressed had more in it than this one. Most of what we built, we removed. Here's the list, and the reason for each.
No closet scanner
We built it. You'd photograph each piece, the app would categorise it, build a wardrobe over a weekend.
Almost nobody finished. The Sunday cost was real, the daily payoff wasn't. The picks were no better than picks made from a generic catalogue. So we cut it.
If you want to log clothes, you can. It takes a minute, not a Sunday. Most people don't bother and the picks are still good.
No stylist
We tried picks based on aesthetic preferences. What you like, what flatters you, what's on trend. The result was a worse weather app pretending to be a worse stylist.
Dressed is for the weather and the day, not for taste. Taste is yours.
No streaks
We almost added them. Days dressed right, longest run, weekly score. They're cheap to build and they work, in the sense that they get people back into the app.
But the goal isn't to get you back into the app. The goal is to get you out the door dressed right and on with your day. A streak makes the app the thing. Dressed is not the thing.
What's left
One question on setup. One screen before leaving home. One outfit, two backups. One small rating when you're back home.
That's the product. The yes underneath all the nos is the same. Sixty seconds. Dressed.